One of the key aspects of any business is to create a unique trademark
, which can be easily recognized by the general public and easily associated with the products or services it represents. The Swiss legislation
imposes several regulations when referring to the uniqueness of a trademark
and businessmen who want to open a company in Switzerland
should study on this issue in order to create an eligible sign
. Our team of Swiss company formation representatives
can provide assistance on the steps required when registering a trademark
Register a trademark in Switzerland
The main rule of law referring to the protection of the trademarks in Switzerland is the Federal Act on the Protection of Trademarks and Geographical, but also the Trademarks Regulation. It is important to know that Switzerland is not a member state of the European Union and, as such, its regulations are not under the European Union’s laws. However, businessmen should know that the state applies a similar legal system for the protection and registration of trademarks as the one available in the EU.
Those who want to register a trademark
here should know that they are not legally required to register it, but it is recommended to do so. However, unregistered trademarks in Switzerland
are protected by the Paris Convention; our team of Swiss company incorporation consultants
can provide more details on this matter.
Distinctive trademark in Switzerland
Entrepreneurs who want to operate on the Swiss market
should create a distinctive trademark
, which should respect the following characteristics:
• descriptive words can’t be used for products or services which are directly correlated with those particular words, but they can be used for a field which is not related with the meaning of the words;
•a common word from the language can be used for the field it describes as long as the businessman adds another word next to it, such as his or her name.
It is necessary to know that these rules are applicable for all the three national languages available in Switzerland and it also includes the English descriptive language.