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Company Formation Switzerland



How to Create a Unique Trademark in Switzerland

Updated on Friday 08th December 2017

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How-to-Create-an-Unique-Trademark-in-Switzerland.jpgOne of the key aspects of any business is to create a unique trademark, which can be easily recognized by the general public and easily associated with the products or services it represents. The Swiss legislation imposes several regulations when referring to the uniqueness of a trademark and businessmen who want to open a company in Switzerland should study on this issue in order to create an eligible sign. Our team of Swiss company formation representatives can provide assistance on the steps required when registering a trademark.


Register a trademark in Switzerland  

Trademark in Switzerland are registered at the Swiss Federal Institute of Intellectual Property, an institution where all trademarks and patents are registered. 
The main rule of law referring to the protection of the trademarks in Switzerland is the Federal Act on the Protection of Trademarks and Geographical, but also the Trademarks Regulation. It is important to know that Switzerland is not a member state of the European Union and, as such, its regulations are not under the European Union’s laws. However, businessmen should know that the state applies a similar legal system for the protection and registration of trademarks as the one available in the EU. 
Those who want to register a trademark here should know that they are not legally required to register it, but it is recommended to do so. However, unregistered trademarks in Switzerland are protected by the Paris Convention; our team of Swiss company incorporation consultants can provide more details on this matter. 

Distinctive trademark in Switzerlan

Entrepreneurs who want to operate on the Swiss market should create a distinctive trademark, which should respect the following characteristics: 
descriptive words can’t be used for products or services which are directly correlated with those particular words, but they can be used for a field which is not related with the meaning of the words;
•a common word from the language can be used for the field it describes as long as the businessman adds another word next to it, such as his or her name. 
It is necessary to know that these rules are applicable for all the three national languages available in Switzerland and it also includes the English descriptive language. 
Persons interested in receiving more details on how to create a unique trademark in Switzerland can address to our team of Swiss company formation agents for advice.  


  • Oles 2016-07-01

    I think all businessmen should protect their trademark and not use it without registration.

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